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Companies that increasingly recognise the potential of Big Data are those that can capture, interpret and take advantage of data in growth opportunities.
The most successful companies are, and will increasingly be, those that support their decisions on the knowledge generated by the data.
Big Data allows companies to understand, in real time, what their customers are looking for, what trends and/or events are important (and which, without Big Data, would be lost).
PWC helps companies to find the right and timely strategies, in terms of data analysis and management, for a reading of their future.